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Inviting Users to Create Lasting Mobile Relationships
Partner Somo offers insight on the keys to gaining users’ invitation for lasting mobile relationships.
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Rethinking Interruption vs. Invitation for Lasting Mobile Relationships
Partner MXM Hyperfactory weighs in on moving from interruption to invitation for lasting mobile relationships.
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Recap: Mobile Technology, Geolocation, and Singing in the Rain at Mobile Saturday
Partner Xomo recaps key learnings from the “Location, Location, Location” panel at Mobile Saturday.
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Recap: Seamless Customer Experiences at Mobile Saturday
Partner Xtreme Labs recaps key learnings from the “Seamless Customer Experiences” panel at Mobile Saturday.
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Recap: Re-Imagine Everything at Mobile Saturday
Partner Atimi Software recaps key learnings from the “Re-Imagine Everything” panel at Mobile Saturday.
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Somo’s Trends to Watch for 2013
Agency partner Somo sheds light on key mobile trends it anticipates for 2013.
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Why Even Builders Buy Push
Kinvey, a leading Backend as a Service platform and Urban Airship partner, weighs in on the build versus buy decision for mobile push messaging.
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5 Mobile Retail Trends to Drive Conversions in 2013
Agency partner Xtreme Labs clarifies the five mobile retail trends in 2013 to drive greater conversions.
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In Praise of Push
Technologies often swing like a pendulum from enthusiastic discovery, to overuse and then back to moderation. We've seen this broadly with web technologies in the past and as mobile matures, we see it with push.
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Stay Relevant with Geo-Data While Engaging Consumers
Engaging mobile consumers requires putting them in control and having highly targeted messages to ensure relevancy. Anything less is an unwelcome interruption in their daily lives. Urban Airship has championed a best practices approach to mobile messaging and engagement called Good Push, and most recently partnered with Maponics to bring even greater location context to push messaging. The world is constantly changing, and in order to make sure that mobile messages are focused towards the right...
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