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The Push Messaging Opportunity: Never Too Little, Too Late
Brands and businesses are just beginning to understand the possibilities that push messaging creates to engage and build relationships with their consumers. But with our customers who are ahead of the curve, we are seeing very strong consumer response to push notifications across brands large and small. And we’re just getting started. Customers like Accuweather and Walgreens have big plans for future push messaging efforts, and as new capabilities like location-aware targeting are adopted,...
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New Report Shows Immediate and Delayed Response to Push Messaging
Push messaging can be a valuable strategic communication channel between businesses and consumers, but to achieve success you need to know what’s working and what’s not. Our Core Reports and Unique Opt-in Reports enable you to evaluate your efforts in aggregate, examining the number of app opens and time in app alongside the number of pushes sent; and for the latter, the difference in app opens by your opt-in vs. opt-out users, and the impact your pushes have on opt-in vs. opt-out...
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Arm Yourself with Proven Mobile Engagement Strategies at our San Francisco Seminar with Airbnb
Urban Airship is ready for one billion smartphone users – are you? Do you have a mobile marketing strategy in place to help meet business objectives and drive revenue? There are new rules for real-time mobile customer engagement that will help enhance users’ experiences with your brand and app and we are going to share them with you. Join us for a happy hour seminar at our San Francisco office on May 2 at 3:30 to discuss how you can win on the mobile battlefield. Special guest Airbnb...
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App Management Made Easier
Many Urban Airship customers manage multiple apps and have several people including outside agencies that are assigned to handle app-related responsibilities such as composing push and Rich Push messages, evaluating messaging performance, and comparing app engagement metrics across their portfolio. Today we’re happy to announce Shared Access capabilities added to our administrative interface that makes all of this easier by establishing functional roles for each app with user-assignable...
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Customer Spotlight: Future Publishing Crushes its Mobile Subscription and Revenue Goals
The Pew Research Center recently released a study that shows mobile news consumers, especially app users, are more engaged than their PC counterparts. They spend more time per session with news on mobile devices than they do on computers and read more articles per month. And in mobile, there is a move away from search as the universal content gateway, giving publishers an opportunity to grow direct relationships with consumers and capture more digital revenue. Future PLC, which publishes more...
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Urban Airship Introduces Industry’s First Opt-in Reporting for Push Notifications
Today is shaping up to be a great day, chock full news and momentum around Urban Airship’s mobile messaging and monetization platform. At Mobile World Congress we learned that Urban Airship was named one of the Top 25 Global Mobile Companies by tech news site Informilo. We’ve had countless meetings at MWC with future partners and customers, and we just signed another app development platform—Buddy—as a strategic partner that will offer our products to developers using its...
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