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Dictionary.com stays top-of-mind with their customer.
When Dictionary.com created a mobile app they wanted to make sure their app – and brand – stayed top-of-mind with their consumer. The world’s largest and most authoritative online dictionary, Dictionary.com created a Word of the Day app as a way to engage their users. But creating the app was only half the battle. Through Push Notifications, Dictionary.com had a vehicle to deliver their Word of the Day directly to millions of iPhones and Androids – providing a daily reminder to users of the Dictionary.com brand. Powered by Urban Airship, Dictionary.com saw a three-fold increase in the usage of their app.
“We wanted to provide our popular Word of the Day to app users direct to their mobile device. Through Urban Airship Push, our word lovers can enjoy our features without needing to launch another program or app. For us, adding Urban Airship Push added value for our users.”
— Lisa Sullivan-Cross, GM Mobile, Dictionary.com




