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Fieldrunners scores a way to increase in-app revenues.
TIME Magazine called it the best mobile game in their 2008 Top Everything List and PC Magazine listed it as a “must-have” iPhone app. Fieldrunners, a fast and furious tower defense game, is clearly at the top of its game. But once customers came to the end of the game, Fieldrunners recognized it needed a way to keep customers engaged. Fieldrunners added new expansion map packs and integrated In-App Purchase to let customers download the map packs directly in the app – without having to go to the App Store. Customers were delighted and Fieldrunners scored a way to quickly increase in-app revenues.




