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House stays current with viewers – even during the off-season.
FOX TV’s hit series “House” created an “InHouse” app to keep viewers engaged by providing mobile “appisodes,” exclusive interviews, behind-the-scenes footage, and other fan-worthy mobile content. FOX TV wanted an efficient way to alert fans about new InHouse app content, especially during the slow months when the show was off the air. Push was the perfect solution. Now fans receive a special text alert that keeps InHouse on their mind – no matter what the season.




