Media & Entertainment

Big audience.
Bigger opportunity.

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It’s the wild wild west again in the media and entertainment business.

With a whole new world of distribution channels, media outlets have more opportunity than ever. But they also have more competition for the same number of viewers, listeners and readers.

Your new media and entertainment weapon.

While all of that might seem daunting, Urban Airship is full of solutions. Phew. We’re the company that can help you better leverage that get-up-walk-around-always-with-your-customers distribution channel more commonly referred to as “mobile.”

Push for engagement.

Entertain this: Our Push Messaging platform is purpose-built to drive more engagement for any (and all) of your mobile app-based media properties. Send breaking news alerts, new content prompts, scheduling reminders, rich-media campaigns – and all of it customized for (and by) your individual customers.

That means more eyes on more of your content. And, well, you know what that means.

  • Any way you spell it, push works.

    English is one of the most complex languages on earth. Hence, Dictionary.com is a pretty useful tool. See how they increased app engagement and usage with “Word of the Day” and push notifications.

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  • Broadcasting great news to music lovers.

    The community controlled radio app stepped into the push arena and won some big gains as a reward. Like a 30% increase in key feature usage.

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  • The next wave of mobile messaging.

    Rip Curl’s Live Events app gives fans the most customizable way to experience the Association of Surfing Professionals World Championship Tour Events. With Rich Push, they deliver photos and video direct to users too.

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  • Animated zombies break the mold for movie tie-ins.

    Wieden+Kennedy integrated rich push messaging, including use of a custom inbox to allow gamers to view embedded videos and other rich content without leaving the world of 2-BIT BUB.

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  • Use the force. Use push too.

    Brisk and LucasFilms used Push Composer to create an active mobile audience and keep players involved with new game content. The results? 375% more downloads than expected.

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  • Sorting the untamed masses.

    With nearly a million apps available for mobile, the biggest challenge can be finding what you’re looking for. Especially if your price range is zero. Free App Report curates the best and brightest of the freebees and uses its own no-cost mobile app to make finding gratis engagement even easier.

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  • Broadening broadcast.

    TV fans have a new tool to help them find, discuss and, more than anything, watch their favorite stories. ON AIR helps viewers do all that and more. Plus, program reminder notifications make sure viewers never miss a show.

    Read More »

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