Push Mobile Engagement To The Next Level
Integrate Push Notifications Into Your Marketing Approach
Push notifications are no longer just about breaking news, weather, or traffic alerts. The newest—and arguably fastest-growing—channel for directly reaching customers has the potential to benefit both consumers and marketers.
While push has tremendous potential to drive revenue, marketers must remember that consumers who enable push notifications still want control over the types of messaging they receive on their most intimate devices. Brands that ignore this mandate see a sharp dive in engagement.
In this October 2013 report, Forrester Research, Inc. says push notifications are the ideal tool combining mobile marketings’s unique benefits: intimacy, immediacy, and context. They enable marketers to offer more-relevant and personalized benefits to consumers while helping marketers reach their own goals through increased traffic, optimized app usage, and increased conversions.
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