Bringing you the best mobile content at SXSW
- ABC News
- Bottle Rocket
- Forrester Research
- Golf Channel
- Urban Airship
- Showtime Networks
- News Corp
- The Location Based Marketing Association
- Starwood Hotels and Resorts Worldwide
Bringing you the best mobile content at SXSW, all under one roof. Hear winning mobile strategies from the world's biggest brands.
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We'll send you the recap and video content from the day as soon as it's available.
Bringing together a full day of award-winning speakers from the biggest companies known to man.
- Richard Ting
EVP, Mobile & Social Platforms, Global Executive Creative Director, R/GA
- Jonathan Nielsen
EVP of Product, Backcountry.com
- Mike Lowe
VP Product Development & User Experience, Golf Channel
- Scott Kveton
Co-founder and CEO, Urban Airship
- Scott Michaels
- Peter Roybal
Head of Mobile Product, ABC News
- Scott Goldberg
Sr. Product Manager, Mobile, NFL
- Elizabeth Robillard
VP Product Marketing, Urban Airship
- Asif Khan
Founder & President, The Location Based Marketing Association
- Ben West
- Chris Marley
Program Manager - Mobile, REI
- Jason Burby
President, Americas, POSSIBLE
- Michael Griffith
Creative Director, Bottle Rocket (WPP's OgilvyOne group)
- George Mudie
Director of Digital, News Corp
- Ken Todd
Vice President, Digital Content Syndication and Mobile Development, Showtime Networks
- Alyssa Meritt
Mobile Strategist, Urban Airship
- Ted Schadler
Vice President & Principal Analyst, Forrester Research
- Kevin Hurst
VP of Mobile Products, eBay
- Brent Hieggelke
CMO, Urban Airship
- Arlie Sisson
Mobile Application Strategy, Starwood Hotels and Resorts Worldwide
Welcome to the Mobile Majority: now what?
Mobile has quickly transformed from a cute little puppy to an 800lb gorilla.
Mobile has quickly transformed from a cute little puppy to an 800lb gorilla. Consumers now live with their mobile devices, touching them hundreds of times a day, relying on them to get through their daily lives. This change happened faster than anyone could have predicted. Now that mobile has moved from a side channel to the #1 channel, what are companies doing to win?
- What's on the horizon for 2014?
- How has mobile changed consumer behavior?
- What are business leaders doing to tap into the Mobile Majority?
Personalize mobile: balancing the creepy continuum
2014 will see a significant shift away from the "one experience for all" thinking that dominates most mobile strategies.
2014 will see a significant shift away from the "one experience for all" thinking that dominates most mobile strategies. Personalized mobile experiences enable companies to better achieve their goals by serving customers’ individual wants and needs. Learn how businesses use mobile across multiple functions to automate one-to-one interactions that dramatically boost ROI through personalized messaging, but how far can you go before it gets creepy? At one end of the spectrum there's no personalization, on the other end, there's an ability to watch and react to a consumer’s every move.
- How do you balance personalization and privacy?
- What types of targeting are consumers ready to accept?
- How do data and automation help scale personalization efforts?
Location based marketing: beyond advertazing
Harness the power of mobile location without causing your customers to scream, "Don't advertaze me bro!"
Harness the power of mobile location without causing your customers to scream, "Don't advertaze me bro!" The majority of smartphone owners broadcast their location, giving you 24/7 access to their trail. This new data creates huge opportunities for businesses to redefine how, when and where they communicate with their customers. Hear how leaders are using location data to move beyond the geofence.
- What are the barriers to leveraging consumer location data?
- What opportunities does location context and profiling offer brands?
- What location strategies work better than the rest?
Live stream of SXSW keynote
Live stream of SXSW keynote
Live stream of SXSW keynote
Miss only the crowds, view the keynote in casual atmosphere with refreshments and snacks.
Mobile loyalty lifecycle: a battle for screen-time
From acquisition to loyalty, mobile impacts every stage of a customer's relationship with your brand.
From acquisition to loyalty, mobile impacts every stage of a customer's relationship with your brand. With the world’s information at their fingertips, the battle for consumer attention has never been greater. Companies who are winning the battle for screen-time have learned how to acquire, engage, retain and grow their mobile audience. This mobile loyalty life cycle requires a greater focus to earn and keep a position on consumers’ mobile devices.
- How does the mobile loyalty life cycle fit into an overall marketing mix?
- What mobile loyalty outcomes should you be working towards?
- What experiences and initiatives are winning over the battle for screen-time?
Mobile means business: learn how to get ahead
Mobile isn’t a new thing; it’s everything. Companies getting mobile right are seeing enormous revenue and market share gains, while companies getting it wrong are struggling to compete.
Mobile isn’t a new thing; it’s everything. Companies getting mobile right are seeing enormous revenue and market share gains, while companies getting it wrong are struggling to compete. The companies getting it right think mobile-first, at mobile-scale throughout the whole organization. They understand that success today won't come by simply extending what's working in other channels to mobile screens--it requires a complete and total mobile integration into their business strategy.
- What are the best practices for developing a mobile strategy?
- How does an organization embrace and spread mobile-first thinking?
- How does a company go from executing mobile efforts to building a mobile business?
Cocktail party and wrap up