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- Walgreens
- BET
- Starbucks
- WWE
- ABC News
- Redbox
- Shopkick
- Walmart
- Beyond the Rack
- Atimi
- Bottle Rocket
- Xomo
- Branding Brand
- Xtreme Labs
- Exact Target
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Mobile Saturday
We brought the best mobile sessions at SXSW together under one roof. If you live mobile, work in mobile or even think about mobile, this is for you.
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Speakers
Learn the winning strategies from these innovators who work with mobile's leading brands.
- Scott Michaels
- VP, Atimi
- Scott Kveton
- CEO, Urban Airship
- Mark Shaffer
- Strategy Development, Business Planning and Analytics Manager, Walgreens
- Brandon Lucas
- Vice-President and General Manager, Mobile at Black Entertainment Television
- Michael Griffiths
- Head of Strategy and Creative, Bottle Rocket
- Brent Hieggelke
- CMO, Urban Airship
- Dana Kruse
- Category Manager - Mobile, Digital Ventures, Starbucks Coffee Company
- Tina Prause
- Senior Director, Mobile Products, World Wrestling Entertainment
- Ben West
- Co-founder, XOMO Digital
- Coleen Carey
- VP of Product, Urban Airship
- Peter Roybal
- Senior Manager of Product Development, Disney/ABCNews.com
- Roe J. McFarlane
- VP of Product, Redbox
- Christopher Mason
- Co-Founder, CEO, Branding Brand
- Joe Beninato
- GM Digital Wallet, Urban Airship
- Aaron Emigh
- CTO/Founder, Shopkick
- Wendy Bergh
- Senior Director of Mobile & Digital Strategy, Walmart
- Jeremy Black
- Director of Mobile Retail, Xtreme Labs
- R.J. Talyor
- VP of Mobile Products, Exact Target
- Kevin Murphy
- Director of Business Intelligence & CRM, Beyond the Rack
- Verity Crush
- CRM Manager, Hotels.com
Schedule
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Re-imagine Everything
-How apps are driving the re-imagination of everything:
Consumers love apps more than almost any other digital experience today. Time spent in apps is the number one mobile activity and close to rivaling time watching television. The rise of apps with rich, immersive experiences, and the incredible things they can do, is leading the reimagination of almost every industry today. In this session, we’ll explore why getting an app on millions of phones is fast becoming the strategy of the smartest businesses today, and massively changing businesses.
- Scott Michaels - VP, Atimi
- Scott Kveton - CEO, Urban Airship
- Mark Shaffer - Strategy Development, Business Planning and Analytics Manager, Walgreens
- Brandon Lucas - Vice-President and General Manager, Mobile at Black Entertainment Television
Questions this session will answer:
- What are the top benefits different types of companies have realized through their apps?
- How are companies measuring success?
- What app features are consumers responding to more than others?
- How have app strategies evolved over time?
- What’s on the horizon and your top app considerations going forward?
-
Loyalty In The Pocket
-Loyalty in the pocket - Why winning the hearts and minds of your customers matters more than ever in a connected consumer world:
The Social, Local, Mobile revolution has changed the expectations of your customers. Earning their business isn’t as easy as it used to be. You have amazing opportunities to reach them any time and any place, but they will be more fickle about how you talk to them. Treat them wrong and they will tune you out. Treat them right and they will become your biggest cheerleaders. We’ll dive in and discuss how delivering amazing experiences will help keep your brand always near and dear.
- Michael Griffiths - Head of Strategy and Creative, Bottle Rocket
- Brent Hieggelke - CMO, Urban Airship
- Dana Kruse - Category Manager - Mobile, Digital Ventures, Starbucks Coffee Company
- Tina Prause - Senior Director, Mobile Products, World Wrestling Entertainment
Questions this session will answer:
- What are the panelists’ #1 strategies for developing mobile customer loyalty?
- What are innovators doing to tune mobile customer experiences that drive greater loyalty?
- How are social, local and mobile strategies being used together for greater impact?
- How is mobile consumer loyalty being measured?
- What are some of the common mistakes or mis-steps you’ve seen in trying to generate mobile customer loyalty?
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Location. Location. Location
-Location. Location. Location - Leveraging Geolocation & Geofences to learn from your customers and inspire engagement:
The traditional tonnage approach to advertising won’t work with the world’s 1 billion smartphone users. Consumers can’t keep their hands off mobile devices because they offer the most personalized, customized and optimized experience they’ve ever known. Likewise, marketers have more power than ever before, with more customer insight and the ability to reach people at anytime, anyplace. In addition to knowing where consumers are right now, they can know where they’ve been, even the direction and speed at which they are traveling. The challenge we face as an industry is to use this power to connect with our customers. In this session we share insights on how marketers need to change their brains when it comes to campaigns so that this power is wielded in the right way in order to build loyalty, not annoyance.
- Ben West - Co-founder, XOMO Digital
- Coleen Carey - VP of Product, Urban Airship
- Peter Roybal - Senior Manager of Product Development, Disney/ABCNews.com
- Roe J. McFarlane - VP of Product, Redbox
Questions this session will answer:
- How have you had to shift marketing’s thinking to find greater success on mobile?
- How are leaders leveraging location to drive greater consumer response?
- Are some approaches to location-based marketing working better than others?
- What context in addition to location is being used or considered?
- What future plans must be made to drive greater personalized and customized experiences for mobile customers?
-
Retail Is Going Mobile
-From e-commerce to bricks & mortar retail is going mobile - How to drive revenue with the latest mobile commerce innovations:
Consumers are starting to manage every aspect of their lives from their mobile devices. All of the information they need is only ever a swipe away. Retailers are moving from showrooming fears to actively engaging mobile consumers to win their business in and out of the store. This shift is creating new behaviors and trends as well as a whole new crop of M-Commerce best practices. Learn how companies are taking action to drive mobile commerce today, instead of waiting for the elusive mobile wallet to appear.
- Christopher Mason - Co-Founder, CEO, Branding Brand
- Joe Beninato - GM Digital Wallet, Urban Airship
- Aaron Emigh - CTO/Founder, Shopkick
- Wendy Bergh - Senior Director of Mobile & Digital Strategy, Walmart
Questions this session will answer:
- How are retailers attitudes towards m-commerce and consumers’ mobile shopping behaviors changing?
- What are the emerging mobile commerce best practices?
- What are some of the most common mobile commerce obstacles or challenges retailers face?
- What are some of the newest or most innovative ways you’ve seen retailers drive more mobile commerce?
- What does the future hold for mobile commerce?
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Seamless Customer Experiences
-Satisfy the connected consumer's multi-screen way of life - Create a seamless customer experience across the device spectrum:
Today's consumers are constantly connected, moving from smartphone, to computer, to TV, to tablet, back to smartphone. They may be moving from device to device but their intentions don't change. And regardless of which device they use or how they move across the device spectrum, they expect you to deliver a consistent, seamless experience. Find out how you can connect the screens to reveal the right picture every time a customer engages your brand.
- Jeremy Black - Director of Mobile Retail, Xtreme Labs
- R.J. Talyor - VP of Mobile Products, Exact Target
- Kevin Murphy - Director of Business Intelligence & CRM, Beyond the Rack
- Verity Crush - CRM Manager, Hotels.com
Questions this session will answer:
- What cross-device behaviors are most prevalent today?
- How are different devices typically used at different parts of the journey from acquisition to conversion and loyalty?
- How are leaders unifying experiences across devices and channels?
- What consumer horror stories have been documented from disconnected consumer’ experiences?
- What does a unified customer experience look like 1 year from now? 3 years from now?