Unlock the power of Location.
Mobile provides a new dimension to a customer profile — geolocation. Our location messaging service enables you to engage customers in ways that are extremely contextually relevant. In addition to the targeting capabilities provided by our Push Messaging suite (user preferences, in-app behavior and device/system info), the Location add-on lets you target customers based on real-time and historical location data. Adding location as an additional targeting criteria provides powerful ways to communicate with customers where they live, work and play. Each message is increasingly relevant and timely, driving deeper brand engagement and loyalty.
Geofences
Leverage location on day 1.
2,500,000+ geofences right out of the box.
Building location-based technology in-house is a daunting project. But luckily, you don’t need to worry about the hairy GIS details because we handle those. Using our simple user interface, you can select from over 2.5 million pre-defined geofences from industry-leading sources like Nielsen DMA®, Maponics and OpenStreetMap, including:
- Cities, counties, ZIP/postal codes, states, countries
- School districts, voting precincts, federal/state legislative districts
- Metropolitan areas, time zones, Nielsen DMA™, neighborhoods
- Hyper-local boundaries such as stadiums, parks, venues, etc.
Along with these built-in geofences, you can also add custom datasets (sales territories, special events, store locations, etc.) of your own.
Urban Airship's segmentation abilities, with techniques like profiling and geofencing, guarantee push notifications have personal relevance. Timeliness is accomplished in that we can publish immediately and reach our users in seconds
Out-of-the-box coverage.
Select from over 2.5M pre-defined geofences and locations, or load your own.
Location Targeting
Target users as they live, work and play.
Location data is ever changing and provides context and relevancy that has never before been available to marketers. It plays heavily into most purchasing decisions and by pairing location with other dimensions like user preferences (they like shoes), app behavior (they haven’t opened your app in 2 weeks) and device info (they are on the latest iPhone), you can drill down into your highest-value customers. By focusing your mobile customer engagement strategy on the audience segments that will yield the highest results, you’ll be able to better personalize messages and see a greater impact from your initiatives.
For example:
- A publisher could increase engagement by sending a relevant article to users interested in 'finance' located in Chicago or New York City.
- A retailer could promote a sandals sale to people interested in shoes that have been in the store within the past 30 days.
- An event organizer could drive last minute ticket sales to people in the vicinity that have not yet bought a ticket.
- A media tour could remind users they’re stopping at their city as part of a nationwide tour.
- A TV network could send show reminders just to people on the West Coast or East Coast.
Location History
Users are on the move, daily.
Location isn’t just about where people are, but also where they’ve been recently or in the past. As customers move throughout the world with their mobile devices, your app can cater to users based on historic location profiles. Combining current and past location data helps you cater to customers without annoying them. A location profile gives you a multidimensional view of your customer segments so your messages can be more relevant and timely.
Location history over time is a key technical ability that allows you to follow Good Push best practices that result in a great user experience.
Behavior across time.
As users commute to work, or watch the local team, you’ll be able to segment your audience by the patterns of life that align with your messages.
And this means big data.
With over 1B smartphones worldwide, capturing and storing ever-changing geolocation information means massive amounts of data. With some apps, we see 17-18 location updates per device per day! Lots of updates, lots of devices and lots of locations.
But we’ve got you covered. We help gather the data, cross-reference it with real-world geofences and store it securely so you can use it wisely. As your customers move around the world, we groom and maintain the location data so that you can send the perfect message the the right time. The end result is better performing marketing programs, with more relevant engagement to happier customers.