Passbook Marketing

Reach & engage customers with Apple Passbook

Right in your customer's (digital) back pocket.

Apple gives consumers unprecedented convenience with its new digital wallet, Passbook. Traditional plastic and paper coupons, event tickets, boarding passes, store cards, etc. can now be stored as "passes" right on consumers' phones - and kept up to date in real time with the latest offers, promotions, and expirations. Furthermore, these passes function like light-weight apps that can be highly relevant for each user, personalized with location and date/time awareness. And for Marketers, there's never before been such an easy way to create direct relationships with their brands on consumers' mobile devices. Everyone wins.

PassTools template builder is one of the best I have seen yet. It’s easy to navigate and use, not to mention it just looks nice.

Jason Cipriani, CNET

Pass Builder

Passbuilder Image

See your pass come to life as you build it

Urban Airship's Pass Builder (which we recently acquired as Tello's PassTools) is the first visual pass builder for Apple Passbook. Anyone can build passes in minutes by using the simple web interface to choose colors, images, text fields and more.

Marketers can create and preview their passes without writing a single line of code, and then deliver it via email with a click of the Send button.
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  • Coupon

    Ongoing engagement

    Stay current by updating customers' passes with your latest offers.

  • Store Card

    Your store in their pocket

    The mobile gift card is here – in an easy to sell, low-cost format.

  • Generic

    Convenient identification

    Never replace a membership card again. Simply update your members' existing pass – even with new ID photos.

  • Event

    Get there before they do

    Remind your attendee before the event starts & display their ticket when they arrive. Even provide links to maps & directions.

  • Boarding Pass

    Your gate has changed

    Keep your travelers updated with departure time, location and more – right from their lock screen.


Analytics

Know what’s happening with your passes

The beautifully designed dashboard displays everything you need to know about your passes with up to the minute data and analytics. You’ll know which passes have been created, which customers have added passes to their iPhones, which passes have been removed, and much more.

dashboard

Enterprise API

Powerful API for building and managing passes

The PassTools API is an industrial strength, secure REST API for creating, updating and deleting Apple Passbook passes. With a single API call, you can create a pass using one of the templates you’ve built, substituting customized information for each customer.

We’ve taken the hassles out of updating passes as well – just edit a pass or call the API with the updated information and PassTools takes care of notifying your customer via Apple Push Notification service and updates their pass.

Secure and Scalable

PassTools state of the art technology is designed from the ground up to be worry free. Rest assured our modern cloud architecture and scalable infrastructure can handle even the heaviest loads. And our detailed field validation means your passes work the first time and every time.

  • HTTPS with 2048 Bit Encryption
  • State of the Art Authentication
  • Secure Pass Downloading
cloudsafe

Questions? Call Us (800) 720-2098