Take push notifications to the next level.
Mobile changes everything. And push notifications are the spark that drives mobile engagement. Push offers consumers and businesses the opportunity to build deeper and more valuable relationships. The always-there, always-on nature of mobile devices gives brands real-time access to user behavior, preferences, and location profiles to understand consumers in a new way. Furthermore, precise audience segmentation and scheduling of mobile campaigns helps get the right message to each user at the right time and place.
What is Push?
Push notifications give apps a voice. They provide a permission-based, value-added mobile messaging channel that delivers useful information to people when and where they want it. Done right, a good push marketing strategy can boost app engagement significantly.
Learn how Good Push builds great relationships.
The average smartphone might have 85 apps on it. Push messaging provides an ideal tool for emerging from the clutter to directly interact with the person, no matter where your app might be buried.
Segment
Time to get specific.
A level of customer insight you’ve never had before.
Until now, marketers had to rely on static demographic data to understand their users and drive brand loyalty. Now with dynamic mobile user data, updated as preferences and lifestyle behaviors change, audience segments never become outdated–so push notifications sent to these segments are relevant in the moment.
Sophisticated Targeting.
Build detailed user profiles that combine in-app behavior, user preferences, location data and device/system information to deliver highly targeted push notifications.
Behaviors: Keep track of what each user has bought, played and downloaded. Or, if they’ve even opened the app recently–and use these insights for audience segmentation.
Preferences: Users set their preferences in your app, letting you know if they want news, offers, etc., as well as their favorite teams, products, brands or activities.
Location: Where devices are located matters when you send users a message. Segment on current and historical location data to improve contextual relevancy.
Devices and Systems: Send the right messages to the right devices across Apple iOS, Android, Windows 8/Windows Phone 8, Blackberry and more.
Customizable Business Rules.
Create, save and re-use complex audience segments by combining the wealth of user profile data available.
High-value messaging.
Boost message relevancy, improve your push messaging strategy, and increase app engagement with contextually-targeted content to VIP segments.
Locate
Geolocation unleashed.
Integrate location-based messaging into your mobile strategy.
With our sophisticated audience segmentation engine, you can easily add location-based marketing to your Mobile Relationship Management strategy. Leverage our 2.5 million pre-defined geofences from industry-leading data sources like Nielsen DMA® and Maponics. Target your users based on where they are, and where they’ve been, to increase relevancy and connect personally.
Note, these location-targeting tools are an add-on to our push messaging suite.
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Know your boundaries.
Target neighborhoods, legislative districts, cities, counties, landmarks, venues, timezones, and many more specific location boundaries out-of-the-box.
Message
Push your brand to the forefront.
Compose. Preview. Schedule. Deliver. Repeat.
It’s as simple as that. Compose your push notification in our visual web-based editor, preview them on popular mobile devices like the iPhone, choose the right time for the communications to deploy, and then send them directly to the people who have installed your app (even when the app is closed on users’ devices). You can deliver messages about sports scores, sales reminders, offers, breaking news, stock movements and game challenges. Your targeted calls-to-action end up right on your users’ home screens.
Drop dead simple.
Create, preview and send push notifications right from your web browser.
Audience management made easy.
Urban Airship makes push messaging easy, so you can focus on building great relationships with your customers. With simple drop-in libraries, you’ll be ready to send push notifications across all the major mobile operating systems in no time: Apple iOS, Android, Windows /Windows Phone, Blackberry and more. You also get badge management, device management, and registration tracking at your fingertips.
Who and when.
It’s easy to pick who gets a certain push notifications, what platforms to include, and when they get it.
Your customers are in control.
With all the power of push messaging, your customers still maintain control of how and when they receive your messages. That makes push notifications a more trusted channel for conversation between you and your customers, earning their permission and mind-share, while driving mutual value.
Engage
Rich content drives richer interactions.
For a unique, branded experience that can drive more engagement, take push notifications a step further and create an immersive experience for your customers. We’ve made it easy to create rich media landing pages to send to your mobile app users, right out of the box. Our Rich Push™ messaging tool comes with pre-built examples, a content editor, web previews, as well as notification and recipient management. You can build and deliver compelling content that includes brand-specific video, audio, maps, and HTML to any app.
Extend your brand.
Rich Push™ creates endless opportunities to deliver coupons, movie tickets, product demos and more, which provides more value for customers and drives brand loyalty.
Engage users with an in-app, rich media Message Center.
Since Rich Push™ messages are stored in an app’s Message Center, they can be delivered to all app users, not just those who have opted-in for push notifications. Delivering compelling, valuable content increases the chance that your users will want to hear more from you. Continue the conversation with highly engaged users by sending push notifications to bring them back to your rich media content again and again.
Deliver the goods.
Go beyond text-based notifications by delivering full-blown HTML experiences to your customers, right inside your app.
Reach all users, not just opt-ins.
Since Rich Push™ messages are stored in an app’s Message Center, they can be delivered to all app users, not just those who have opted-in for push messaging. Delivering compelling, valuable content increases the chance that your users will want to hear more from you. Continue the conversation with highly engaged users by sending push messages to bring them back to your rich content again and again.
Analyze
Know what works.
Analytics that help drive results.
Push as a relationship management channel is a pretty feel-good way to build your brand. But business value matters too, and we’ve got the reports and insights you need to make your push marketing strategy more effective.
Reports come in an easy-to-use, easy-to-read format. View data in a variety of time, platform and response scenarios. Print reports or export data in CSV format. And it’s super easy. Just drop-in our libraries and you’ll instantly start collecting report data.
Push Activity
Understand push activity over selected time periods, including the number of pushes sent and the number of recipients. Nail down the optimal days and times to send push messages and analyze the impact of push activity in driving app opens and time spent in-app.
Know your peak times.
Evaluate best days and times to drive app engagement.
Push Effectiveness
Our Push Response Report allows you to measure the effectiveness of push messaging, while also understanding its lasting influence. In addition to direct click-throughs, you’ll also get insights into how a push notification drives app opens over time, even hours after the original push was sent. And that will help you make the most of your push marketing strategy.
See the reactions.
Read more in this whitepaper, on how Push Response metrics can be used to optimize your push marketing strategy.
Unique Opt-Ins
The Unique Opt-ins Report displays unique users’ opt-in status by platform and trends over time. Gauge the effect your push messaging has on opted-in users specifically.
Track opt-ins.
Understand the impact of how your push notifications drive app opens by opted-in users, versus those who are not opted-in.