Push Notifications

Create app engagement.

Push notifications allow you to send messages directly to the people who have installed your app, even when the app is closed on a device. Create engagement by delivering relevant information including sports scores, breaking news, stock movements, or game challenges. Send messages to your full audience, segment your audience into specific groups, or send custom messages to individuals.

How It Works

Urban Airship Push is one of the best ways to keep your app active by delivering valuable content directly to your customers. Urban Airship can help you build effective push messaging for any mobile device running the Apple iOS, Blackberry or Android platforms, and makes it easy to implement by providing a single API for them all. Leave the coding and infrastructure of push messaging, scheduling, and reporting to us; spend your time making great mobile apps. Mobile push messaging is also far more cost effective than SMS messaging for businesses and is free for your customers.

One API, Three Platforms

Urban Airship makes sending messages to multiple platforms easy. With one drop-in library, you’re ready to send to iOS, Android, and Blackberry. And whether or not your Android apps live on a C2DM-enabled phone, we make sure they still receive your notifications.

Features

  • Powerful Messaging Infrastructure

    With the Urban Airship cross-platform Web APIs, you can build once for all platforms and devices. All functionality of the complete mobile platform is there from Day One. You choose which features to turn on to create the optimal user experience with your app.

    • Badge Management
    • Device Management
    • Registration tracking
  • Communicate To Multiple Platforms Through One API

    • Apple iOS
    • BlackBerry / RIM
    • Android Helium: Urban Airship’s end-to-end push messaging platform. Supports Android 1.6 and above and requires no Google account (available only for Enterprise customers).
    • C2DM: Network Transport along Android Cloud to Device Messaging Framework. Requires Android 2.2 and above, a Google account and a C2DM developer account. Available to Basic customers.
  • Advanced Controls

    Let your customers set their own preferences. Increase your messaging success by delivering content to users when they want it, how they want it.

    • Quiet Time. Allow users to define times when no push notifications will be delivered to their devices. Easy to configure per device token via the device registration API.
    • Scheduling. Set-it-and-forget-it functionality lets you craft and schedule notifications in advance.
    • Segment audience based on tags. Batch notifications to users in segments you define and configure.
    • Aliases for simple device-to-user mapping.
  • Easy Integration

    Drop-in client libraries for easy integration into your mobile app.

  • Shared Access

    Assign push notification composition and send responsibilities to specific individuals for each app.

  • IP Whitelist

    Ensure that your mobile apps are protected from misuse by restricting app access to only trustworthy IP addresses in an easy-to-maintain list.

Benefits

  • Customized Messaging

    Send customized messages on a pre- determined schedule to a large number of customers or to a smaller targeted group.

  • Engagement

    Direct messaging to customers keeps your brand top-of-mind and increases time spent in your app.

  • Customer Control

    Your customers can control when they receive messages and how they receive them with our quiet time feature.

  • Audience Targeting

    Segment your customers by zip code, mobile device type, and other factors, such as users who have been inactive.

  • Powerful Communications Channel

    Send coupons, special offers, polls, and other calls-to-action directly to customer smart phones.

  • Reports

    Track customer interaction with delivery and read receipts, analyze time in app, and app opens.

  • Easy Integration

    Use our bundled libraries to easily integrate messaging into your mobile app.