Reports

Tracking Your App’s Success

Urban Airship Reports provides quantitative data and analytics, measuring user behavior with apps, and by extension, user connection to the brands behind the apps. With Reports, marketers get relevant insight they can leverage to enhance the value of their mobile app campaigns.

Know How Your Customers Respond

Push Notifications are a critical piece of keeping your audience engaged and interacting with your app, but if you’re not tracking their response, it’s difficult to know what’s working and what’s not. With Reports, you can quickly analyze how your messages impact users to not only open your app, but also track which messages resulted in the longest time in app. Use your data to track user engagement over time and figure out how to send smart push notifications that deliver value to your users – and your business.

Features

  • Measure Important App Usage Insights

    Gain deeper analytical insights into how your customers are using your app and use these relevant insights to enhance the value of your mobile app campaigns.

    • Measure pushes sent, app opens, and time in app
    • Understand data in real time
    • Overlay engagement metrics and trends
    • Track app usage over time as a key metric of success, “stickiness”
  • User Friendly Interface

    Analyze and understand trends with ease and find greater ROI with our easy to use graphical interface.

    • Visualize pushes sent, app opens, and time in app
    • See the relationships between app usage and new content delivery, upgrades, cross-promotions
    • Print and Save Reports
  • Easy Integration

    If you’re using our bundled libraries, you’re already collecting the information you need for Reports.

Benefits

  • Easy Integration

    If you’re using our bundled libraries, you’re already collecting the information you need for reports.

  • Easily Export Data

    Your data is valuable, which is why we make it easy to take it with you, and use it however you see fit.

  • Increase Engagement

    When you know how your users respond to your messaging, you can tailor your messages to get the largest response.

  • Learn More About Your Customers

    Do you get better response sending your messages at night or in the morning? Know when your users want their info and deliver it then.