Reports
Know Your Users
Push messaging is the ultimate communications channel. It delivers the possibility of a direct, personal connection to everyone in your target market owning a smartphone. Want more of your push notifications to be opened, read, and acted upon? Then your push better be good.
Urban Airship’s reports give you a unique understanding of your users’ reaction to push notifications so you can elevate your mobile app campaigns from good to great.
Core Reports
Urban Airship Core Reports provide fundamental quantitative data and analytics on push notifications and measures users’ reaction to them. Core Reports presents the day and time when push notifications were sent, and to how many users; the number of app opens prompted by the push; and the amount of time users spent in the app after opening it.
With Core Reports, you’ll understand:
- When to send push notifications to get the optimal response
- Which push messages drive the most immediate user interest
- Which notifications best engage users in the app
- What push notification paradigms deliver the most value to your business
User Insight Reports
Unique Opt-in Report
Urban Airship’s Unique Opt-In Report enables you to evaluate and hone your mobile communication messages and strategy based on your mobile users’ behavior. You can view the data in variety of time, platform, and response scenarios that you specify in an easy-to-read format.
The Unique Opt-in Report displays unique users’ opt-in status by platform for each app open. Hover over any element of the display to get more insight for any point in time.
The Unique Opt-in Report tells you:
- When users opened a push notification relative to when the notification was sent
- The number of unique users per platform that opened the notification
- Unique user counts tracked by grand total, average number, plus highest and lowest
- User engagement with your app over time—and how push drives engagement behavior—so you get superlative push messaging results
Because the Unique Opt-In Report gives you essential, granular insights into your users’ behavior, you’ll better understand what to push and when, to drive continuous mobile marketing improvement. Correlate that knowledge with Urban Airship Core Reports and get to know your users even better—to make every push notification a really ‘good push.’
Urban Airship reports are delivered in an easy-to-use, easy-to-read format. Print reports or export the graphs in common image formats. Integration is easy—if you’re using Urban Airship’s bundled libraries, you’re already collecting the information you need for reports, and you can assign report access to specific individuals for each app.