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Get a full tour of Urban Airship’s Q4 2014 release

Join our product team on November 5th at 1pm EST for a feature-level tour of the customer facing enhancements, products and capabilities available in our fall release. These include iOS 8 and cross-platform interactive notifications, today screen widgets, conversion tracking for Push, A/B testing for Push, and more. The new capabilities enable you to boost engagement through interactive experiences, measure ROI, and optimize your messaging strategy. 

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10/15 Interactive Notifications: the next big thing in mobile engagement.

This webinar, recorded on October 15 reviewed Urban Airship’s Fall 2014 release. covered what iOS 8 features matter for messaging, cross-platform interactive notifications, using Widgets for messaging on iPhone and Android devices, conversion tracking, A/B testing and more.

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3/20/14 Webinar: Industry leaders in Mobile Maturity

Who is leading—and why—in the race to embrace mobile customers.

Join guest Forrester Research, Inc. and Urban Airship in the recorded webinar from March 20, where we showcase a new data study that reveals trends among the most sophisticated mobile adopters by industry.

Findings in the Mobile Maturity Benchmarks Report represent survey responses from nearly 500 marketing and technical leaders and senior executives. Respondents shared which mobile tactics are used in their organization, who is responsible for mobile innovation and decision-making, how mobile results are measured, and hurdles/drivers for future mobile development.

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0:44

Mobile Saturday 2014 Trailer

Forrester Research Inc. estimates that by 2017 firms will spend $189 billion engineering platforms and processes for mobile engagement.  How do you plan to meet the overwhelming demand for mobile to win over consumers?  How are the world's leading brands doing this today, and what hard lessons did they learn along the way?

Mobile Saturday at SXSW brought together experts from ABC News, eBay, Forrester Research, News Corp, NFL, REI, Showtime Networks, Starwood Hotels and many other leading companies to answer these questions.  These mobile brand leaders shared how they are winning in marketing’s most important channel, discussing topics from the value of mobile messaging, to the possibilities of personalization and segmentation as well as the latest on location and beacon strategies.

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2:59

Locations and Beacons

As the use of mobile user location becomes more prevalent, we will be able to better understand where people are in the physical world, allowing marketers to get very specific about how, when and where they engage with their audience.  But what is the real potential of all of this?  What are the pitfalls and how do you avoid them?  Tune in to hear how others are taking advantage of this huge opportunity.

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3:12

Value of Push

Getting your mobile strategy right today is critical.  Mobile is driving massive business results for the companies who have figured out how to tap into it, like eBay which is seeing over $22B influenced by mobile.  Push notifications are an untapped resource that when done right, can deliver natural experiences that help customers and drive business results.  This is the new battlefield of business, learn how others are winning.

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2:53

Personalization & Segmentation

Today our mobile devices know more about us than our spouses.  This data creates a huge opportunity for businesses to anticipate their customers needs to deliver personalized experiences that increase the value of every communication. Delivering relevance requires a deep understanding of who your customers are and what they need as individuals.  Learn how others are personalizing experiences to build stronger customer relationships.

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60:40

Earning Your Edge with the Mobile Majority: How and Why Top Brands are Leading in Mobile

More than half of customers interact with brands on mobile, and more than half of revenue is influenced by mobile. How is your brand adapting its mobile messaging strategy to exceed competitors?

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3:07

iBeacon: Secret Weapon for Retailers

Our own Brent Hieggelke talks with MobileCast Media, Inc. about how iBeacon works and how it can help companies learn more about their customers while providing the ability to present micro-location offers.

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How mobile-first thinking builds and maintains a loyal audience

In this recorded webinar, AccuWeather and Urban Airship dig into the secrets of success for brands that have established a strong relationship with their mobile customers. Find out how the best-loved apps win over loyal audiences and maintain their place on devices—arguably the most valuable real estate on the planet.

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What leading edge brands do differently in mobile

Five tools and strategies that will transform the mobile landscape in 2014: In this recorded webinar, A+E Networks, Forrester Research, Inc. and Urban Airship took a critical look at the mobile opportunity and what disruptors are doing to seize it.

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1:30

Winning with Mobile Relationship Management

Mobile Relationship Management (MRM) is about brand-building. It uses the power of always-connected mobile devices to create stronger connections between customers and brands. Effective MRM leverages invitation, not interruption. When you respect these preferences, your audience will invite you to become a more intricate and important part of their lives.

For more information, download the Pocket Guide to Mobile Relationship Management.

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02:01

Mobile Saturday Teaser

We brought the best mobile sessions at SXSW together under one roof. If you live mobile, work in mobile or even think about mobile, this is for you.

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13:40

Re-imagine Everything Keynote

Consumers love apps more than almost any other digital experience today. Time spent in apps is the number one mobile activity and close to rivaling time watching television. The rise of apps with rich, immersive experiences, and the incredible things they can do, is leading the reimagination of almost every industry today. In this session, we’ll explore why getting an app on millions of phones is fast becoming the strategy of the smartest businesses today, and massively changing businesses.

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27:48

Re-imagine Everything Panel Discussion

Consumers love apps more than almost any other digital experience today. Time spent in apps is the number one mobile activity and close to rivaling time watching television. The rise of apps with rich, immersive experiences, and the incredible things they can do, is leading the reimagination of almost every industry today. In this session, we’ll explore why getting an app on millions of phones is fast becoming the strategy of the smartest businesses today, and massively changing businesses.

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07:48

Loyalty In The Pocket Keynote

The Social, Local, Mobile revolution has changed the expectations of your customers. Earning their business isn’t as easy as it used to be. You have amazing opportunities to reach them any time and any place, but they will be more fickle about how you talk to them. Treat them wrong and they will tune you out. Treat them right and they will become your biggest cheerleaders. We’ll dive in and discuss how delivering amazing experiences will help keep your brand always near and dear.

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39:24

Loyalty In The Pocket Panel Discussion

The Social, Local, Mobile revolution has changed the expectations of your customers. Earning their business isn’t as easy as it used to be. You have amazing opportunities to reach them any time and any place, but they will be more fickle about how you talk to them. Treat them wrong and they will tune you out. Treat them right and they will become your biggest cheerleaders. We’ll dive in and discuss how delivering amazing experiences will help keep your brand always near and dear.

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17:48

Location. Location. Location. Keynote

The traditional tonnage approach to advertising won’t work with the world’s 1 billion smartphone users. Consumers can’t keep their hands off mobile devices because they offer the most personalized, customized and optimized experience they’ve ever known. In this session we share insights on how marketers need to change their brains when it comes to campaigns so that this power is wielded in the right way in order to build loyalty, not annoyance.

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27:16

Location. Location. Location. Panel Discussion

The traditional tonnage approach to advertising won’t work with the world’s 1 billion smartphone users. Consumers can’t keep their hands off mobile devices because they offer the most personalized, customized and optimized experience they’ve ever known. In this session we share insights on how marketers need to change their brains when it comes to campaigns so that this power is wielded in the right way in order to build loyalty, not annoyance.

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6:53

Retail Is Going Mobile Keynote

Consumers are starting to manage every aspect of their lives from their mobile devices. All of the information they need is only ever a swipe away. Retailers are moving from showrooming fears to actively engaging mobile consumers to win their business in and out of the store. This shift is creating new behaviors and trends as well as a whole new crop of M-Commerce best practices. Learn how companies are taking action to drive mobile commerce today, instead of waiting for the elusive mobile wallet to appear.

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32:02

Retail Is Going Mobile Panel Discussion

Consumers are starting to manage every aspect of their lives from their mobile devices. All of the information they need is only ever a swipe away. Retailers are moving from showrooming fears to actively engaging mobile consumers to win their business in and out of the store. This shift is creating new behaviors and trends as well as a whole new crop of M-Commerce best practices. Learn how companies are taking action to drive mobile commerce today, instead of waiting for the elusive mobile wallet to appear.

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05:13

Seamless Customer Experiences Keynote

Today's consumers are constantly connected, moving from smartphone, to computer, to TV, to tablet, back to smartphone. They may be moving from device to device but their intentions don't change. And regardless of which device they use or how they move across the device spectrum, they expect you to deliver a consistent, seamless experience. Find out how you can connect the screens to reveal the right picture every time a customer engages your brand.

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43:26

Seamless Customer Experiences Panel Discussion

Today's consumers are constantly connected, moving from smartphone, to computer, to TV, to tablet, back to smartphone. They may be moving from device to device but their intentions don't change. And regardless of which device they use or how they move across the device spectrum, they expect you to deliver a consistent, seamless experience. Find out how you can connect the screens to reveal the right picture every time a customer engages your brand.

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56:22

How Apple Passbook ushers in the Third Mobile Marketing Wave

Urban Airship's Joe Beninato, GM Digital Wallet, and  Brent Hieggelke, Chief Marketing Officer discuss Passbook as the new mobile marketing imperative: how to leverage it to drive sales, boost loyalty, and increase customer engagement.

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02:00

Urban Airship Rich Push Composer Demo

Urban Airship’s Rich Push allows you to go beyond text alerts for your mobile application. Utilize HTML, CSS, and Javascript to deliver engaging experiences to your users with embedded music, video, coupons, surveys and more directly to your app. The Rich Push Composer offers pre-built examples, a WYSIWYG content editor, on-device previews, as well as push notification and recipient management.

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02:51

Rich Push: Next-generation Mobile Messaging

Learn how Rich Push creates deeper audience engagement, allowing you to send rich media experiences to users and store messages in a persistant inbox that lives in your app. Scott Kveton will take you through three real-life examples.

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03:53

The Need for Good Push

An informal conversation about Urban Airship's Good Push philosphy.

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54:20

MMA: Winning the Mobile Battle of the Brands

Mobile is creating new opportunities for brands to develop lasting customer relationships, but the stakes keep rising on the rapidly-expanding mobile battlefield.  Learn how the smartest brands are winning big with their mobile app and "Good Push" messaging.

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Now Playing
16:57

Business on the Move How Mobile is Changing the Game

Urban Airship's Daisy Lai speaks on a panel with UPS, AOL and PCMag.com's editor-in-chief Dan Costa about how companies are using mobile to transform their businesses at T3's "Business on the Move" event in New York.

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Fall Release Webinar

iOS 8 interactive notifications & more.

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Read the details of our latest product release.

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