A Guide to Mobile Relationship Management
Mobile Relationship Management (MRM) is about brand-building. It uses the power of always-connected mobile devices to create stronger connections between customers and brands.
Effective MRM leverages invitation, not interruption. It uses customer preferences—what they want and when—to deliver the right content at the right time. When you respect these preferences, your audience will invite you to become a more intricate and important part of their lives.
Click the button below to download the Pocket Guide to Mobile Relationship Management and discover how the right strategies, tools and partners can propel your brand to the front of this awesome wave of opportunity.
The Pocket Guide to Mobile Relationship Management |
Mobile Relationship Management (MRM) is about brand-building. It uses the power of always-connected mobile devices to create stronger connections between customers and brands. |
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Push Response: Analyze Push Effectiveness to Guide Mobile Messaging Strategy |
This whitepaper will introduce you to new metrics for measuring the effectiveness of your push messaging. |
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The Pocket Guide to Good Push |
Learn how Mobile is the new face of engagement. |
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Forrester Report: The future of mobile eBusiness is context. |
Discover key principles that maximize opportunities and conversions. |
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Push Notifications: Urban Airship vs. Build-Your-Own |
Learn about the easiest, most reliable way to help your app gain altitude quickly. |
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7 Best Practices for Push Messaging |
Read about push messaging best practices that we call the 7 Tenets of Good Push. |
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5 Mobile Retail Tactics to Drive Revenue |
Learn five mobile retail tactics that drive engagement and, ultimately, in-store conversions. |
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The Price of Free |
Understanding the new metrics in the mobile value exchange |
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Urban Airship’s Little Black Book of Results |
Our standout customers stories and successes available at a glance. |
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