ABC News uses our message center, segmentation and push to deliver a customized experience for its users. Push paired with deep linking takes users to video, resulting in a 5x increase in user video streaming.

See the case study

By using micro-targeted location messaging and beacons, the US Open integrated partners’ sponsored messages into the app and provided a great day guide for on-site fans, earning a 32% average click-through rate for last-minute ticket offers.

See the case study

William Hill's Sportsbook app uses automated, targeted push messaging to deliver offers to users. Its apps use location for ultimate relevance. The bookmaker has seen a 400% increase in engagement with location-targeted push messages, vs. non-location targeted push messages.

See the case study

“It’s really about contextual relevancy—if you are going to send a message based on where a user is located, it has to be pertinent at that moment in time,” says Chris Marley, Program Manager for Mobile at REI.

Full story

See how top brands are leading in mobile

SXSW
SXSW
SXSW used beacons paired with push messaging to enhance users' experiences. With 77% of iPhone 5 users opted in for beacon notifications, beacons shortened the registration process for attendees, while also helping the event team.Case study
Starwood Hotels & Resorts
Starwood Hotels & Resorts
“Apps present a unique opportunity for customers to take the brand with them, which creates potential to connect long-term,” says Arlie Sisson, Associate Director of Mobile Application Strategy at Starwood Hotels and Resorts Worldwide.Read more
Walmart
Walmart
“E-commerce brought the store to the web, but mobile brings the web to the store,” says Wendy Bergh, Vice President of Mobile and Digital Strategy at Walmart. “If you don’t have a great M-commerce experience, you’re not serving the customer well.”Read more
Airbnb
Airbnb
Airbnb connects travelers and hosts through push for real-time communication. Push makes Airbnb reservation bookings 8x faster.Case study
Starbucks
Starbucks
"We found that our most loyal customers engage with us very actively through [mobile], whether that is the mobile payment feature … or new music of the week."Read more
Showtime
Showtime
Showtime creates a second screen experience paired with gamification to engage Showtime Sync users. Discover how Showtime encourages loyalty.Read more
British Sky Broadcasting
British Sky Broadcasting
"Push messaging is the fastest method to send content compared to other media channels. With Urban Airship, we're able to deliver news faster than our competition and keep people coming back to the Sky News app."Case study
Walgreens
Walgreens
Push messaging helped Walgreens increase prescription pickup rates and reduce operating costs associated with restocking and waste.Case study
eBay
eBay
Mobile devices are a part of 40% of every transaction that takes place on eBay marketplaces. Push saves the day, so users who just got outbid can win their item back before it’s too late.Read more
Alaska Airlines
Alaska Airlines
Alaska Airlines uses a digital wallet to give users a seamless travel experience. Any flight updates, gate changes or delays are delivered straight to the home screen for easy access.Read more
Backcountry
Backcountry
Backcountry’s unique approach puts its executives, product and design teams in the shoes of the customer. By zeroing in on user’s preferences and providing product information, the company sells items quickly and efficiently.Read more
London Olympics
London Olympics
The 2012 London Olympics app became a one-stop source for event information for event attendees. With push as a primary channel, 60% of users opted in and created a 10x greater response rate than email. Now that’s bringing home the gold.Case study
Aruba Networks
Aruba Networks
Aruba Networks' B2E app simplifies selling and educates its remote sales force with push notifications. Since implementing the app, the company has beat every quarterly sales forecast.Case study
Neue Zürcher Zeitung
Neue Zürcher Zeitung
Swiss newspaper of record Neue Zürcher Zeitung uses targeted messaging based on a user's indicated topic interests to serve up news stories. The NZZ.ch app has seen a 56% increase in time in app after implementing targeted push messaging. Case study
Rue La La
Rue La La
Rue La La makes catching the latest deals, steals and styles simple with push messaging. The brand has boosted push click-through rates 10x and seen a 25% increase in the number of user sessions.Case study
Redbox
Redbox
Redbox uses location paired with a push to help users discover rental availability nearby. “You win the love of your customers by making sure they understand what they’re getting and delivering value when you push.”Read more
Funky Pigeon
Funky Pigeon
W.H. Smith brand Funky Pigeon delivers rich content to its mobile users. Automated push messaging achieved conversions at 1,200% the rate of similar email campaigns.Case study
Lollapalooza
Lollapalooza
By sending push notifications related to crowd control, Lollapalooza kept users safe from a storm. The app tied in to product sales throughout the festival and achieved a 90% opt-in rate for push messaging. Rock on!Case study
Paddy Power
Paddy Power
Irish bookmaker Paddy Power grows targeted relationships with users by pushing offer alerts before games. And it pays off with a 5x spike in bets after sending a push and increased conversions.Case study
Seattle Sounders
Seattle Sounders
Seattle Sounders FC builds a loyal fan base with push and in-app messaging to share the latest content. Push messaging achieves a 33% direct open rate for the app.Case study
NBC Golf Channel
NBC Golf Channel
The Golf Channel, an NBC network, found that creating a content strategy is key to mobile success. Learn more about how customer and app user insights shaped the Golf Channel’s approach to content, including a unique mobile approach.Read more
Tilt
Tilt
Tilt's app allows users to collect, fundraise or pool money with friends and family. Push messages notify users of new activity on their campaign and are opened more than 5 times the rate of emails.Case study
University of Windsor
University of Windsor
Segmented push helped the University of Windsor provide students with immediate information relevant to their classes, major and interests.Case study
Urban360
Urban360
The UrbanDF app helps residents make the most of Mexico City. With Urban Airship, the app can send 1.5 million push messages in 3 to 5 seconds. Case study
University of San Diego
University of San Diego
"With push notifications, we can send students messages on-the-go and have them engage with academic and campus activities. It's intuitive for them to use."Case study
AccuWeather
AccuWeather
AccuWeather’s app is the brand’s most popular channel. The app has garnered 5x increased traffic on mobile platforms versus its website. See how AccuWeather drives repeated app visits and traffic.Case study
Svenska Fans
Svenska Fans
"We ensure relevancy by using highly segmented push notifications based on user preferences. When we send the right messages, we're more successful and stay on our fans' devices."Case study
Hootsuite
Hootsuite
"Urban Airship is the perfect conduit, sending automated messages in real-time about users' social activity."Case study
Batanga Radio
Batanga Radio
The Batanga radio app strikes a chord with users with automated and segmented push. The radio streaming app has increased retention by using push and touts a 90% user retention rate after 90 days.Case study
Oregon Public Broadcasting
Oregon Public Broadcasting
"OPB's news app keeps Northwest residents in the know. By pairing push messaging with a live-radio broadcast, the app saw a 483% increase in users tune-in to listen to the story."Case study
Hooked Deals
Hooked Deals
"Push messaging gives students a seamless way to see our latest offers and just enough information to take action. It helps students feel like they're in the know."Case study
Salem Web Network
Salem Web Network
Salem Web Network’s PrayWithMe app uses push messaging to create a community of engaged users. The app achieved a 19% open rate influenced by a single push in a 7-day period.Case study
  • Travel & Hospitality
    • Starwood Hotels & Resorts
      “Apps present a unique opportunity for customers to take the brand with them, which creates potential to connect long-term,” says Arlie Sisson, Associate Director of Mobile Application Strategy at Starwood Hotels and Resorts Worldwide.
      Read more
    • Alaska Airlines
      Alaska Airlines uses a digital wallet to give users a seamless travel experience. Any flight updates, gate changes or delays are delivered straight to the home screen for easy access.
      Read more
    • Airbnb
      Airbnb connects travelers and hosts through push for real-time communication. Push makes Airbnb reservation bookings 8x faster.
      Case study
  • Retail
    • Starbucks
      "We found that our most loyal customers engage with us very actively through [mobile], whether that is the mobile payment feature … or new music of the week."
      Read more
    • Walmart
      “E-commerce brought the store to the web, but mobile brings the web to the store,” says Wendy Bergh, Vice President of Mobile and Digital Strategy at Walmart. “If you don’t have a great M-commerce experience, you’re not serving the customer well.”
      Read more
    • REI
      “if you are going to send a message based on where a user is located, it has to be pertinent at that moment in time,” – Chris Marley, REI
      Full story
    • Walgreens
      Push messaging helped Walgreens increase prescription pickup rates and reduce operating costs associated with restocking and waste.
      Case study
    • Backcountry
      Backcountry’s unique approach puts its executives, product and design teams in the shoes of the customer. By zeroing in on user’s preferences and providing product information, the company sells items quickly and efficiently.
      Read more
    • eBay
      Mobile devices are a part of 40% of every transaction that takes place on eBay marketplaces. Push saves the day, so users who just got outbid can win their item back before it’s too late.
      Read more
    • Rue La La
      Rue La La makes catching the latest deals, steals and styles simple with push messaging. The brand has boosted push click-through rates 10x and seen a 25% increase in the number of user sessions.
      Case study
    • Funky Pigeon
      W.H. Smith brand Funky Pigeon delivers rich content to its mobile users. Automated push messaging achieved conversions at 1,200% the rate of similar email campaigns.
      Case study
    • Redbox
      Redbox uses location paired with a push to help users discover rental availability nearby. “You win the love of your customers by making sure they understand what they’re getting and delivering value when you push.”
      Read more
    • Hooked Deals
      "Push messaging gives students a seamless way to see our latest offers and just enough information to take action. It helps students feel like they're in the know."
      Case study
  • Sports & Events
    • William Hill
      William Hill's Sportsbook app uses automated, targeted push messaging to deliver offers to users. Its apps use location for ultimate relevance. The bookmaker has seen a 400% increase in engagement with location-targeted push messages, vs. non-location targeted push messages.
      See the case study
    • Svenska Fans
      "We ensure relevancy by using highly segmented push notifications based on user preferences. When we send the right messages, we're more successful and stay on our fans' devices."
      Case study
    • US Open
      Using micro-targeting, location messaging, and beacons to integrate sponsors messages earns 32% average click-through for last-minute ticket offers.
      Case study
    • SXSW
      SXSW used beacons paired with push messaging to enhance users' experiences. With 77% of iPhone 5 users opted in for beacon notifications, beacons shortened the registration process for attendees, while also helping the event team.
      Case study
    • London Olympics
      The 2012 London Olympics app became a one-stop source for event information for event attendees. With push as a primary channel, 60% of users opted in and created a 10x greater response rate than email. Now that’s bringing home the gold.
      Case study
    • Lollapalooza
      By sending push notifications related to crowd control, Lollapalooza kept users safe from a storm. The app tied in to product sales throughout the festival and achieved a 90% opt-in rate for push messaging. Rock on!
      Case study
    • Paddy Power
      Irish bookmaker Paddy Power grows targeted relationships with users by pushing offer alerts before games. And it pays off with a 5x spike in bets after sending a push and increased conversions.
      Case study
    • Seattle Sounders
      Seattle Sounders FC builds a loyal fan base with push and in-app messaging to share the latest content. Push messaging achieves a 33% direct open rate for the app.
      Case study
  • Media & Entertainment
    • Neue Zürcher Zeitung
      Swiss newspaper of record Neue Zürcher Zeitung uses targeted messaging based on a user's indicated topic interests to serve up news stories. The NZZ.ch app has seen a 56% increase in time in app after implementing targeted push messaging.
      Case study
    • British Sky Broadcasting
      "Push messaging is the fastest method to send content compared to other media channels. With Urban Airship, we're able to deliver news faster than our competition and keep people coming back to the Sky News app."
      Case study
    • Chefs Feed
      Chefs Feed gives users a direct line to local restaurants. By using push messaging to share the latest and greatest meals near a user, the app has gained staying power with users, resulting in a low uninstall rate.
      Case study
    • Urban360
      The UrbanDF app helps residents make the most of Mexico City. With Urban Airship, the app can send 1.5 million push messages in 3 to 5 seconds.
      Case study
    • Oregon Public Broadcasting
      "OPB's news app keeps Northwest residents in the know. By pairing push messaging with a live-radio broadcast, the app saw a 483% increase in users tune-in to listen to the story."
      Case study
    • Batanga Radio
      The Batanga radio app strikes a chord with users with automated and segmented push. The radio streaming app has increased retention by using push and touts a 90% user retention rate after 90 days.
      Case study
    • Showtime
      Showtime creates a second screen experience paired with gamification to engage Showtime Sync users. Discover how Showtime encourages loyalty.
      Read more
    • ABC News
      Message center, segmentation, push and deep linking deliver a customer experience resulting in a 5x increase in user video streaming.
      Case study
    • NBC Golf Channel
      The Golf Channel, an NBC network, found that creating a content strategy is key to mobile success. Learn more about how customer and app user insights shaped the Golf Channel’s approach to content, including a unique mobile approach.
      Read more
    • AccuWeather
      AccuWeather’s app is the brand’s most popular channel. The app has garnered 5x increased traffic on mobile platforms versus its website. See how AccuWeather drives repeated app visits and traffic.
      Case study
  • Education
    • University of San Diego
      "With push notifications, we can send students messages on-the-go and have them engage with academic and campus activities. It's intuitive for them to use."
      Case study
    • University of Alberta
      University of Alberta uses push messaging in its app to keep students and staff safe in emergency situations. With 75% of users with the app opted in to receive push messages, the university can share vital information in a snap.
      Case study
    • uSamp
      "With automated push, you now have the ability to schedule messages in intervals which gives you the opportunity to experiment and determine the right mix of messages for your audience."
      Case study
    • Salem Web Network
      Salem Web Network’s PrayWithMe app uses push messaging to create a community of engaged users. The app achieved a 19% open rate influenced by a single push in a 7-day period.
      Case study
    • University of Windsor
      Segmented push helped the University of Windsor provide students with immediate information relevant to their classes, major and interests.
      Case study
  • Finance & Technology
    • Tilt
      Tilt's app allows users to collect, fundraise or pool money with friends and family. Push messages notify users of new activity on their campaign and are opened more than 5 times the rate of emails.
      Case study
    • Aruba Networks
      Aruba Networks' B2E app simplifies selling and educates its remote sales force with push notifications. Since implementing the app, the company has beat every quarterly sales forecast.
      Case study
    • Hootsuite
      "Urban Airship is the perfect conduit, sending automated messages in real-time about users' social activity."
      Case study

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