ABC News uses our message center, segmentation and push to deliver a customized experience for its users. Push paired with deep linking takes users to video, resulting in a 5x increase in user video streaming.

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By using micro-targeted location messaging and beacons, the US Open integrated partners’ sponsored messages into the app and provided a great day guide for on-site fans, earning a 32% average click-through rate for last-minute ticket offers.

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Starbucks uses a message center to deliver Pick of the Week songs, apps and books, and has taught its customers to look inside the app for a rewarding payoff. Paired with branded landing pages, Starbucks engages its audience and keeps users coming back to the app to discover fresh content.

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“It’s really about contextual relevancy—if you are going to send a message based on where a user is located, it has to be pertinent at that moment in time,” says Chris Marley, Program Manager for Mobile at REI.

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See how top brands are leading in mobile

SXSW
SXSW
SXSW used beacons paired with push messaging to enhance users' experiences. With 77% of iPhone 5 users opted in for beacon notifications, beacons shortened the registration process for attendees, while also helping the event team.Case study
Starwood Hotels & Resorts
Starwood Hotels & Resorts
“Apps present a unique opportunity for customers to take the brand with them, which creates potential to connect long-term,” says Arlie Sisson, Associate Director of Mobile Application Strategy at Starwood Hotels and Resorts Worldwide.Read more
Walmart
Walmart
“E-commerce brought the store to the web, but mobile brings the web to the store,” says Wendy Bergh, Vice President of Mobile and Digital Strategy at Walmart. “If you don’t have a great M-commerce experience, you’re not serving the customer well.”Read more
Airbnb
Airbnb
Airbnb connects travelers and hosts through push for real-time communication. Push makes Airbnb reservation bookings 8x faster.Case study
Starbucks
Starbucks
"We found that our most loyal customers engage with us very actively through [mobile], whether that is the mobile payment feature … or new music of the week."Read more
Showtime
Showtime
Showtime creates a second screen experience paired with gamification to engage Showtime Sync users. Discover how Showtime encourages loyalty.Read more
Walgreens
Walgreens
Push messaging helped Walgreens increase prescription pickup rates and reduce operating costs associated with restocking and waste.Case study
Backcountry
Backcountry
Backcountry’s unique approach puts its executives, product and design teams in the shoes of the customer. By zeroing in on user’s preferences and providing product information, the company sells items quickly and efficiently.Read more
eBay
eBay
Mobile devices are a part of 40% of every transaction that takes place on eBay marketplaces. Push saves the day, so users who just got outbid can win their item back before it’s too late.Read more
Alaska Airlines
Alaska Airlines
Alaska Airlines uses a digital wallet to give users a seamless travel experience. Any flight updates, gate changes or delays are delivered straight to the home screen for easy access.Read more
London Olympics
London Olympics
The 2012 London Olympics app became a one-stop source for event information for event attendees. With push as a primary channel, 60% of users opted in and created a 10x greater response rate than email. Now that’s bringing home the gold.Case study
SnipSnap
SnipSnap
SnipSnap’s location-based messaging led to increased conversion rates across its retailers, including a 42.4% conversion rate for one partner in the Arts & Crafts category. Case study
Rue La La
Rue La La
Rue La La makes catching the latest deals, steals and styles simple with push messaging. The brand has boosted push click-through rates 10x and seen a 25% increase in the number of user sessions.Case study
Funky Pigeon
Funky Pigeon
W.H. Smith brand Funky Pigeon delivers rich content to its mobile users. Automated push messaging achieved conversions at 1,200% the rate of similar email campaigns.Case study
Lollapalooza
Lollapalooza
By sending push notifications related to crowd control, Lollapalooza kept users safe from a storm. The app tied in to product sales throughout the festival and achieved a 90% opt-in rate for push messaging. Rock on!Case study
Redbox
Redbox
Redbox uses location paired with a push to help users discover rental availability nearby. “You win the love of your customers by making sure they understand what they’re getting and delivering value when you push.”Case study
NBC Golf Channel
NBC Golf Channel
The Golf Channel, an NBC network, found that creating a content strategy is key to mobile success. Learn more about how customer and app user insights shaped the Golf Channel’s approach to content, including a unique mobile approach.Read more
AccuWeather
AccuWeather
AccuWeather’s app is the brand’s most popular channel. The app has garnered 5x increased traffic on mobile platforms versus its website. See how AccuWeather drives repeated app visits and traffic.Case study
Craftsy
Craftsy
Craftsy uses push, message center, and landing pages to provide a richer user experience. The brand has seen a 2x increase in revenue in 5 months following implementing push. See how Craftsy communicates with crafters.Case study
Paddy Power
Paddy Power
Irish bookmaker Paddy Power grows targeted relationships with users by pushing offer alerts before games. And it pays off with a 5x spike in bets after sending a push and increased conversions.Case study
Seattle Sounders
Seattle Sounders
Seattle Sounders FC builds a loyal fan base with push and in-app messaging to share the latest content. Push messaging achieves a 33% direct open rate for the app.Case study
University of Windsor
University of Windsor
Segmented push helped the University of Windsor provide students with immediate information relevant to their classes, major and interests.Case study
Salem Web Network
Salem Web Network
Salem Web Network’s PrayWithMe app uses push messaging to create a community of engaged users. The app achieved a 19% open rate influenced by a single push in a 7-day period.Case study
  • Travel & Hospitality
    • Starwood Hotels & Resorts
      “Apps present a unique opportunity for customers to take the brand with them, which creates potential to connect long-term,” says Arlie Sisson, Associate Director of Mobile Application Strategy at Starwood Hotels and Resorts Worldwide.
      Read more
    • Airbnb
      Airbnb connects travelers and hosts through push for real-time communication. Push makes Airbnb reservation bookings 8x faster.
      Case study
    • Alaska Airlines
      Alaska Airlines uses a digital wallet to give users a seamless travel experience. Any flight updates, gate changes or delays are delivered straight to the home screen for easy access.
      Read more
  • Retail
    • Walmart
      “E-commerce brought the store to the web, but mobile brings the web to the store,” says Wendy Bergh, Vice President of Mobile and Digital Strategy at Walmart. “If you don’t have a great M-commerce experience, you’re not serving the customer well.”
      Read more
    • Starbucks
      "We found that our most loyal customers engage with us very actively through [mobile], whether that is the mobile payment feature … or new music of the week."
      Read more
    • REI
      “if you are going to send a message based on where a user is located, it has to be pertinent at that moment in time,” – Chris Marley, REI
      Full story
    • Walgreens
      Push messaging helped Walgreens increase prescription pickup rates and reduce operating costs associated with restocking and waste.
      Case study
    • Backcountry
      Backcountry’s unique approach puts its executives, product and design teams in the shoes of the customer. By zeroing in on user’s preferences and providing product information, the company sells items quickly and efficiently.
      Read more
    • eBay
      Mobile devices are a part of 40% of every transaction that takes place on eBay marketplaces. Push saves the day, so users who just got outbid can win their item back before it’s too late.
      Read more
    • SnipSnap
      SnipSnap’s location-based messaging led to increased conversion rates across its retailers, including a 42.4% conversion rate for one partner in the Arts & Crafts category.
      Case study
    • Rue La La
      Rue La La makes catching the latest deals, steals and styles simple with push messaging. The brand has boosted push click-through rates 10x and seen a 25% increase in the number of user sessions.
      Case study
    • Funky Pigeon
      W.H. Smith brand Funky Pigeon delivers rich content to its mobile users. Automated push messaging achieved conversions at 1,200% the rate of similar email campaigns.
      Case study
    • Craftsy
      Craftsy uses push, message center, and landing pages to provide a richer user experience. The brand has seen a 2x increase in revenue in 5 months following implementing push. See how Craftsy communicates with crafters.
      Case study
    • Redbox
      Redbox uses location paired with a push to help users discover rental availability nearby. “You win the love of your customers by making sure they understand what they’re getting and delivering value when you push.”
      Case study
  • Sports & Events
    • US Open
      Using micro-targeting, location messaging, and beacons to integrate sponsors messages earns 32% average click-through for last-minute ticket offers.
      Case study
    • SXSW
      SXSW used beacons paired with push messaging to enhance users' experiences. With 77% of iPhone 5 users opted in for beacon notifications, beacons shortened the registration process for attendees, while also helping the event team.
      Case study
    • London Olympics
      The 2012 London Olympics app became a one-stop source for event information for event attendees. With push as a primary channel, 60% of users opted in and created a 10x greater response rate than email. Now that’s bringing home the gold.
      Case study
    • Lollapalooza
      By sending push notifications related to crowd control, Lollapalooza kept users safe from a storm. The app tied in to product sales throughout the festival and achieved a 90% opt-in rate for push messaging. Rock on!
      Case study
    • Paddy Power
      Irish bookmaker Paddy Power grows targeted relationships with users by pushing offer alerts before games. And it pays off with a 5x spike in bets after sending a push and increased conversions.
      Case study
    • Seattle Sounders
      Seattle Sounders FC builds a loyal fan base with push and in-app messaging to share the latest content. Push messaging achieves a 33% direct open rate for the app.
      Case study
  • Media & Entertainment
    • Showtime
      Showtime creates a second screen experience paired with gamification to engage Showtime Sync users. Discover how Showtime encourages loyalty.
      Read more
    • ABC News
      Message center, segmentation, push and deep linking deliver a customer experience resulting in a 5x increase in user video streaming.
      Case study
    • NBC Golf Channel
      The Golf Channel, an NBC network, found that creating a content strategy is key to mobile success. Learn more about how customer and app user insights shaped the Golf Channel’s approach to content, including a unique mobile approach.
      Read more
    • AccuWeather
      AccuWeather’s app is the brand’s most popular channel. The app has garnered 5x increased traffic on mobile platforms versus its website. See how AccuWeather drives repeated app visits and traffic.
      Case study
  • Education
    • University of Windsor
      Segmented push helped the University of Windsor provide students with immediate information relevant to their classes, major and interests.
      Case study
    • Salem Web Network
      Salem Web Network’s PrayWithMe app uses push messaging to create a community of engaged users. The app achieved a 19% open rate influenced by a single push in a 7-day period.
      Case study

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