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Sky Writing

  • World Cup: Sunday! Sunday! Sunday!

    The 2014 World Cup has been quite a thrill here at Urban Airship. This is in part because we have some die-hard fans among our ranks. Moreover, the world of mobile has exploded since the last World Cup, and we have many premier news and sports apps using our technology to deliver the breaking excitement to fans. We began preparing early for the unprecedented magnitude of messages we knew would be flying through our services during the event. In the leadup to the matches, we watched as millions...

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  • Knowing when the time has come

    Note: Scott Kveton wrote this message to employees but we felt it was important to share with the broader community. Almost every startup founder dreams that one day their company will outgrow their ability to effectively lead it.  The skills that it takes to navigate the stormy early days are completely different than what it takes to plan, execute, develop, and expand a large, fast-growing enterprise.  It is a very rare person that makes the leap between these stages, and often...

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  • Fire Up Messaging To Amazon Devices

    Last week we witnessed Amazon release an important new entry to the smartphone market, with Fire phone. Today, Urban Airship announced full native support for Amazon Device Messaging (ADM), becoming the first solution with complete functional parity for Amazon devices alongside the other primary mobile operating systems. Apps developed for Fire phone and Kindle Fire tablets can leverage highly targeted push messaging, rich in-app content and real-time mobile marketing automation to drive greater...

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  • Amazon’s Fire Phone Merges Digital and Physical Worlds with Firefly

    With the release of its new Fire Phone today, Amazon enters the global smartphone market in a development we think will be great for consumers and the industry. At Urban Airship we’ve been watching this development with excitement, and have every reason to believe this new smartphone is going to be highly successful and potentially disruptive. Amazon already has one of the best-selling tablets on the market. With its thriving mobile app ecosystem, robust web services, content distribution...

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  • Location Opt-in Rates Show Bright Future for iBeacon and Location-Targeted Messaging

    Location has long been mobile’s obvious advantage—it’s what makes mobile, mobile. iBeacon has re-invigorated location-based marketing, adding new contextual insights on user proximity, but there has been much less discussion on what is required for brands to be able to leverage the technology. Users must have the brand’s app and opt in to both share their location and receive push notifications in order to receive proximity-triggered push messages. As part of our latest...

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