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Sky Writing

  • US Open App Serves up Beacon and Location-Targeted Messages

    By integrating Urban Airship and Gimbal into its US Open app, the USTA aced its mobile efforts by communicating in highly relevant ways with tennis fans worldwide as well as those attending the tournament. The US Open placed beacons around the event grounds, which triggered different messages when a user was nearby, such as rich welcome messages offering a guide to the day’s events, as well as special offers from partner sponsors. By using both push messaging and an in-app message center,...

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  • Funky Pigeon Sees Soaring Conversion with Automation Push Messaging

    Funky Pigeon’s app helps users create and send postcards to friends and family, at home or on the go. A W.H. Smith brand, the UK-based company uses Urban Airship’s automated push to notify users of new deals. With mobile marketing automation, Funky Pigeon delays sending offers until users get acquainted with the app. They’ve seen amazing conversion rate increases using automated push messaging, surpassing email conversion by a long shot. How much you ask? You’ll have to...

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  • World Cup: Sunday! Sunday! Sunday!

    The 2014 World Cup has been quite a thrill here at Urban Airship. This is in part because we have some die-hard fans among our ranks. Moreover, the world of mobile has exploded since the last World Cup, and we have many premier news and sports apps using our technology to deliver the breaking excitement to fans. We began preparing early for the unprecedented magnitude of messages we knew would be flying through our services during the event. In the leadup to the matches, we watched as millions...

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  • Knowing when the time has come

    Note: Scott Kveton wrote this message to employees but we felt it was important to share with the broader community. Almost every startup founder dreams that one day their company will outgrow their ability to effectively lead it.  The skills that it takes to navigate the stormy early days are completely different than what it takes to plan, execute, develop, and expand a large, fast-growing enterprise.  It is a very rare person that makes the leap between these stages, and often...

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